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This site states the following, "I kickstart new proposition and product development at speed." Our analyzers observed that the web site also said " Combining lean thinking, agile methodology and participatory design I put customer validation at the heart of strategy, innovation and NPD." The Website also stated " My approach to UX has been lean since my first user centred prototype more than 20 years ago. I co-wrote the book Agile Experience Design. I motivate teams and deliver awesome products with it." The website's header had Digital director as the most important keyword. It was followed by digital, NPD, and Lean which isn't as highly ranked as Digital director. The next words the site uses is Lean UX. Experience Design was also included and might not be seen by search engines.